My girlfriend and I dropped by the local supermarket the other day and happened by some juice in the clearance isle. I decided to pick it up because I was rather excited to see something with "100% Apple Juice" written in big letters on the front label in the clearance isle. Generally I prefer something that's 100% juice.
The next day I took a look at the lable and noticed all this other stuff listed in the ingredients and wondered how this could be 100% Juice if apple juice was only one of numerous ingredients. I found my answer, although the front of the bottle exclaimed "100% Apple Juice" the back of the bottle read "contains 100% juice." I had fallen for one of the classic bait and switch style lables, they said "100% apple juice," but what they meant was "the tiny amount of juice that's actually in this container is 100% juice."
I also recently acquired a bag of potato chips that apparently "makes every day fun," a bottle of distilled water that "makes everything taste better" and some chocolate chips that, as luck would have it, are the "key ingredient in all wholesome sweat treats." Oh yeah also just ate a pizza that was supposedly "made with love," which is interesting because the guy behind the counter looked like he had anything but love in his eyes.
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